Its CEO McDonald’s, Chris Kempchinsky, broke his silence about the viral video in which he was testing a new company product.
Kebchinsky unwittingly found himself in the center of a viral video in early 2026, when he posted a video in which he was testing McDonald's Big Arch Burger.
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The viral video with McDonald’s CEO
His restrained enthusiasm for burger, and «careful» how he tried it, caused a wave of reactions online, with critics arguing that he didn't even seem to like the product of the company he works for.
In fact, the viral video quickly sparked a trend in other fast food chains, with Burger King's CEO answering by uploading his own video, in which he is eager to bite the company's new and improved Whopper.
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A month later, Kebchinsky spoke to the Wall Street Journal about the viral video and wanted to explain his eating habits.
The «tiny bite» It was finally good advertising
He revealed that he understood how he became viral when one of the
His children informed him by telephone: «Dad, you've become viral, but not with
Good way». «Then I realized something was wrong.»He said laughing. «I started to
I get messages, emails and phone calls... until the thousandth time, I said, "Yes,
I've seen it."».
Despite numerous videos and comments satirizing him, Kebchinski
I would like to thank the rapporteur for his report. «good advertising» for its circulation
Big Arch Burger in the United States.
«For me, it's one of those cases where it's good
People talking about Big Arch. I think when you're in social media,
In general, you must have a strong stomach», add.
Is he a vegetarian or not?
One of the main criticisms involved the tiny
he ate, with many users joking that he might be
vegetarian, that he regretted his career or that he just doesn't like it
McDonald’s food.
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Απαντώντας, ο Κεμπτσίνσκι δήλωσε ότι ευθύνεται… η μητέρα του, η οποία του έμαθε από μικρό να μην μιλά με γεμάτο στόμα. «Σίγουρα δεν είμαι χορτοφάγος. Τα ρίχνω όλα στη μαμά μου, γιατί μου έλεγε ‘μη μιλάς με γεμάτο στόμα’. Νομίζω ότι σε αυτή την περίπτωση θα έπρεπε απλώς να πω ‘ξέρεις κάτι; Δεν πειράζει, θα μιλήσω με γεμάτο στόμα’».
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