It's not about anything that «He comes once.». This is a move that is already being prepared and expected to take place in a very short time. iCAUR is the result of cooperation between Cherry — One of China's largest car companies — and SmartMi Tech, company that has built its reputation around connectivity and modern product technology. The result? A brand made from the beginning for international markets, with intense design, smart technology and a real off-road soul.
Positioning is clear: more tech from OMODA, more lifestyle by JAECOO, and pure electric — or with range externaler (EREV) option for those who want greater flexibility.
iCAUR 03: The standout compact EV SUV
The first model to open the way is iCAUR 03 — a compact electronic SUV with intense off-road aesthetics reminiscent of something between Defender and Jimny, but in a fully electric, tech version.
03 has Intelligent Electric Drive System with Off Road Driving Mode, while its interior leaves no room for complaints: touch screen 15,6′′ Full HD, Apple CarPlay & Android Auto wireless, 12 INFINITY Speakers, adjustable ambient lighting and electric door handles for modern entry sense. For safety, it includes ADAS Level 2.0, 540 Transparent Chassis Camera and 6 SRS airbags.
The special edition is worth noting Black Phantom, with side staircase, special blur type facade and sidebox — a package that speaks directly to lovers of off-road style.
iCAUR V23: Off-road ready, with retro soul
The second model is iCAUR V23, which the brand itself describes as «Off Road Ready EV SUV». Here things get even more interesting.
V23 has Intelligent Wheel Drive (iWD) with 6 driving functions, 540° Around View Monitor, Off Road Dashboard, Driving Video Recorder and NFC Smart Key Card. The interior has a character «Rugged Retro» with ventilated seats front, storage space back and hidden front seat disc. The touch screen reaches 15,4′′ Quad HD with CarPlay/Android Auto wireless.
Special mention is worth mentioning. Retro Edition: with special frame, front mask and rear wheel arch that refer to classic SUV, combines old aesthetics with modern electrical technology — a concept that in Greece is expected to find a strong audience.
Because it matters to Greece
iCAUR comes with an advantage many new players do not have: ready infrastructure. Star Automotive Hellas has already built a sales network and after-sales for OMODA and JAECOO, and iCAUR will step on it from day one.
With a Greek middle-age fleet that reaches 18 years and increasing demand for electrics, a brand that combines design + tech + competitive pricing It can change the balance. And Cherry has repeatedly proved that she knows how to invoice aggressively.
We're watching closely. More details of official prices and exact launch date soon.
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