Athens dealers ask the State to set a clear institutional framework that will set limits to uncontrolled bidding and discount practices.

«Trade can no longer stand the unfair practices of certain undertakings, which seek to create a parallel market model without rules, without limits and without respect for the viability of other undertakings» In today's announcement the Athens Trade Association reports after meeting with representatives of companies importing, distributing and wholesale the clothing and footwear industry.

«These practices alter healthy competition, suffocate small and medium-sized enterprises and weaken the market as a whole» adds the announcement.

The «Fire» They are mainly directed at department stores and store chains, which emerge from the data of the Greek Statistical Authority, excel SMEs in sales.

How the retail trade moved during the first quarter of the year

Today ELSTAT provided the data on retail sales in the first quarter of 2026.

For the retail sector as a whole, turnover in the first quarter of 2026 amounted to EUR 17.1 billion, with an increase of 3.2% compared to the first quarter of 2025, with a rise of EUR 16.5 billion.

In all small and medium-sized enterprises in the retail sector, turnover in the first quarter of 2026 amounted to 9.58 billion euros, with an increase of 1.1% compared to the first quarter of 2025, which was set at 9.47 thousand euros.

The figures show that the increase in turnover was much lower for small and medium-sized enterprises and, given the high levels inflation, in fact the market «brake».



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