BYD Great Tang did just that on April 24, when the Chinese company opened its preorders as part of the Beijing Motor Show. BYD officially confirmed over 30,000 binding preorders within the first 24 hours.
These are orders accompanied by an advance with no right to return. Its representatives, however, were even more enthusiastic: according to the Chinese economic portal Sina Finance, data at delegation level showed a total demand of 60,000 units within 48 hours.
The difference lies in the methodology: agents include returnable deposits and preliminary reservations, in addition to official binding orders. Some reports even talked about 100,000 reservations in 72 hours, without official confirmation.
An SUV who's not afraid of numbers
Great Tang is the flagship of BYD's dynastic series and leaves no room for devaluation. With a length of more than 5,3 metres and a 3,130 mm wheelbase, it is part of the full-size SUV category with three rows of seats and seven seats. It is available as both pure electric and as a plug-in hybrid, offering the buyer choice flexibility.
The electric version utilizes BYD's second generation battery Blade in combination with a 1,000 volt platform, with autonomy up to 950 km CLTC for the rear-wheeled version — which translates to around 780 kilometres in the European cycle WLTP. The four-wheeled version with two electric motors delivers 585 kW and accelerates from 0 to 100 km/h to 3.9 seconds. The charging speed is equally impressive: 10C charging is supported with a top current of 1,000 amperes, placing the model among the fastest charged electrical ones announced in China.
For those who prefer the hybrid, the DM-i version combines a 1.5 litre engine with a 300 kW electric motor, while the DM-p uses double engines with a total power of 400 kW and achieves 0-100 in 4.3 seconds.
Inside, a 3 nanometer chip feeds the infotainment system, while a Devilet sound system with 27 speakers and a panoramic roof complement the package. Disus-A double air chamber suspension with a road surface forecasting function and rear steering wheel allow a turning radius of just 5.2 meters despite the huge dimensions of the vehicle.
Value that changes the data
Great Tang was released in price range from 250,000 to 320,000 wan — That's about $36,000 to $47,000. It is a pricing that undermines competitors such as Li L9 and AITO M9 by significant difference. For a full equipment 7seat flagship SUV with these performances, western competitors simply cannot compete at this price level. Traditions are expected to begin in June 2026.
BYD's strange world
Behind the impressive order numbers lies a company that experiences a deep economic revival. First quarter profits 2026 collapsed by 55.4% on an annual basis at 4.09 billion Wan — the company's worst performance in the last six years, and fourth consecutive fall quarter. The reason is a relentless price war on the Chinese market, with competitors such as Xiaomi and Geely forcing BYD into deep discounts. At the same time, the government decision to exclude tax exemptions the plug-in hybrids with an autonomy of less than 100 km directly affects BYD, as hybrids account for 60% of its total volume.
The way out is the international market. European classifications doubled to 29,000 units in the first two months of 2026, with BYD surpassing Tesla in Europe and occupying a 1.8% share. Critical convoy remains factory in Szened, Hungary — an investment of up to EUR 4 billion with an annual production capacity of 300,000 vehicles, which is expected to start production in the second quarter of 2026, just to circumvent EU duties.
Great Tang, then, is not just a new model. It is the strategic axis of BYD to recover profit margins through premium pricing, when the lower segment of the market bleeds. If the first 48 hours demand turns into real sales, it will be one of the most important launches of the Chinese car industry — and a signal to western premium SUV manufacturers that should not be ignored.
NEWS TODAY
BYD presented in Beijing from family to supercars
With discount up to 8,000 euros a car
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