And while the official premiere of the new smart #2 – which will be purely electric, such as all the smarts of the new era – will be held in Paris Motor Show in October 2026, the smart He chose to first demonstrate it, in his final form, through frescoes.
Specially designed creations in Berlin, Paris, Shanghai, Hong Kong, Buenos Aires and Melbourne, come to meet the audience, and draw the gaze of passers-by, drivers and not.
This one live dialogue between modern design and urban culture, comes to highlight the personality of the city car.
Turning some of the world's most vibrant metropolises into outdoor galleries, this special initiative ideally combines modern electric mobility with authentic street culture, preparing the ground for the spectacular return of the two-seat model of smart, in view of its world premiere.
With reference to formula «s+m+art» (Swatch + Mercedes + Art), art is an integral part of the history of the brand.
Designed by Global Mercedes-Benz Design Group, smart #2 remains faithful to brand design philosophy «Love, Pure, Unexpected».
In solid proportions, two-seat that fits everywhere, carries playful and unexpected details that add a special and modern expression.
The innovative presentation through murals unfolds in six cities, on different continents, incorporating the design characteristics of the vehicle into the different local cultures.
Urban murals will soon reach the European origins of the brand, Berlin, a city of particular importance to smart, which has historically been a setting for presentations of new mobility solutions and global premieres. There, Mercedes-Benz's global design team will combine car design with street art in famous East Side Gallery historian.
The initiative will then culminate in its streets Paris, a city that for years has been the setting for the most daring movements of smart. Illustrating the original urban energy of the French metropolis, French street artist Brus k will unfold its characteristic style with fluid, dynamic touches, turning something static, such as the walls, into a visual burst of energy, acting as an artistic harbinger of the great premiere of the vehicle in mid-October.
Intercultural dialogue is also reflected in Shanghai, an important city with rich history for the brand, where modern artist Zhu Bin combines traditional patterns with something completely modern: a world full of neon.
In its over-populated city Hong Kong, the four-member group street art Parents Parents created a bold mural that focuses on a busy urban environment where the super-solid imprint is the ultimate advantage.
The campaign continues the global expansion of the brand in the Southern Hemisphere. The Buenos Aires, the internationally recognised artist Martín Ron It reflects the intense passion of the Argentine city, combining strong narrative with magical realism and the characteristic shades of the country.
At the same time, Melbourne, the undisputed focus of street art in Australia, the dynamic modern artist Georgia Laurie It incorporates the vehicle into a riveting mural, combining its characteristic design style with intricate details and film visual narrative.
