In the final line goes the market for Summer discounts of 2026, with consumers looking for lower Prices in key product categories and traders expect to stimulate summer traffic.
Summer discounts: Premier at 13/7, where he needs attention
Discount period begins on Monday, July 13, as summer discounts start on the second Monday of July, and will last until 31 August.
As part of the start of discounts, stores are expected to have the option of optional operation on the first Sunday of the period, i.e. July 19, with proposed hours from 11:00 to 18:00.
Summer discounts 2026: What consumers should pay attention to
As outlets are included in summer discounts, the lowest price they had last month should be indicated, not that of the main store. Discount rates are definitely an issue. The indication such as «-30%» or «-50%» It's not always mandatory. However, it becomes compulsory when reduced prices relate to more than 60% of the products in a store, whereas in the case of different percentages per category, the range of the product should be indicated. discount, for example «from 20% to 50%».
The main issue is price transparency.
Price transparency remains a key issue for this year. In order for the consumer to understand the real benefit, companies must clearly display the previous and the new reduced price.
In the current context the reference value shall be the lowest value applied in the last 30 days before the application of the reduction.
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