A typical example is the American Saleen Automotive, which although it has had an excellent course on the American continent and with a view to the European, even in reports, is in an extremely difficult financial position and is urgently seeking new funds to continue its operation.
Legendary Steve Saleen's company, which became known worldwide through the powerful versions of Ford Mustang and its own supercars, is unable to secure the necessary funding from traditional markets and proceeded to an unusual move. He created a special investment platform through which he directs the brand's friends, inviting them to buy shares of the company with investment packages starting at $1,000 and reaching $50,000, offering in exchange exclusive privileges, meetings with Steve Saleen, tours to the premises and discounts on the car market.
However, the response to date is characterised as limited and the funds raised are significantly away from those needed to substantially change the company's financial progress. This means that Saleen is at a critical crossroads, with her future depending on whether she will be able to attract new investors or a strategic partner.
The case of Saleen is not isolated. In recent years several historic manufacturers have been experiencing enormous difficulties, as the switch to electricity requires tens of billions of euros investment. At the same time, the development of software, artificial intelligence, advanced driver assistance systems and new platforms continuously increases costs, particularly pushing smaller or specialized companies.
At the same time, Chinese cars They completely change the balance. Companies such as BYD, Cherry, Geely, MG, XPENG, Zeekr, Leapmotor, Changan, Omoda, Jaecoo And many more have evolved into real industrial giants. They no longer compete with traditional brands only in prices, but also in technology, batteries, software and the speed of new models.
Chinese groups present new cars in less than three years, have their own battery production, invest billions in artificial intelligence and software-defined vehicles and are constantly expanding in Europe, despite the additional duties imposed on electric vehicles of Chinese construction.
The pressure they exert is so great that even historic car companies are forced to seek partnerships to reduce costs. Nissan, for example, implements the restructuring plan «Re:Nissan», proceeding with drastic cuts, collaborations and acceleration of the development of new models, while considering even closer partnerships with other manufacturers to remain competitive.
The new reality shows that the market does not forgive delays. Manufacturers who do not have financial strength or access to cutting edge technology find it difficult to follow the pace of developments. On the contrary, Chinese companies are constantly expanding, acquiring factories and networks in Europe, and constantly strengthening their presence on the Greek market.
The case of Saleen is perhaps the most typical example of new data. A company that a few years ago was a reference point for American muscle cars and supercars, today is forced to ask for financial support even from its own friends to stay alive. And the more Chinese groups increase their power and influence on the world market, the more traditional manufacturers will find themselves faced with the same harsh dilemma: adaptation or disappearance.
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