The sovereignty of the big screens in modern cars has begun to cause concern, and this is why Audi prepare to change philosophy in her interior design, returning to more distinctive digital solutions, more quality materials and natural controls that enhance the ergonomics.
The change of philosophy comes in response to criticism that they have accepted In recent years, the increasingly digitized interiors of many manufacturers.
The Audi acknowledges that despite the impressive image created by large screens, a significant percentage of customers still prefer natural switches for basic functions, as they allow easier handling without distracting from the road.
According to the company's technical director, Ruben More, future internals will integrate technology with much more subtle wayInstead of turning the screens into the dominant element of the cabin.
As he said, Audi wishes to return to the philosophy that established it in the past, combining advanced technology with high aesthetics and excellent ergonomics.
However, the transition will not take place immediately. The next models of the brand, such as new Q7 and new Q9, will largely maintain the today's architecture However, they will take the first steps in the new direction through use more primary materials, such as natural stone and upgraded decorative surfaces.
At the same time, Audi It seems to restore features that had been abandoned in previous years. The removal of the MMI rotary controller for the benefit of the sole touch controls was one of the most controversial decisions of the company, with several owners expressing their dissatisfaction with reduced ergonomics.
Indications of the new design direction have already given recent Audi originals. The originals present more «clean» Table, with screens smaller dimensions Insignificantly integrated into the cabin, as well as natural rotary switches at the steering wheel and in key functions of the system.
As More points out, physical controls are an integral part of its identity Audi.
For this reason, the company from Ingolstad plans to invest again in quality sense which characterized its older interiors, focusing particularly on the tactile sense of each button and switch, with the aim of combining digital technology with ergonomics and ergonomics luxury that requires her audience.
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