The Doris Fisher., which founded the American brand Clothes Gap with her husband in 1969, died at the age of 94.
Doris Fisher. «left life peacefully in San Francisco, surrounded by her family, at the age of 94», said the clothing company in a announcement yesterday Monday (04.05.2026), adding that it leaves behind three children, ten grandchildren and 13 great-grandchildren.
Stanford graduate Fisher created Gap after a disappointing shopping outing during which her husband Donald He couldn't find a gin to buy.
Fisher chose this name as a reference to the generation gap and the younger generation she hoped to attract.
Over 55 years later, her empire It's worth $16 billion..
«Fisher's retail philosophy was to facilitate purchases by keeping sizes well organized and stores well equipped (...) and numerous dressing rooms», The New York Times notes.
The Fisher couple participated in many charity projects. Having a huge private collection of modern art, he donated more than 1,100 works to the San Francisco Museum of Modern Art in 2009.

