The summer discounts for 2026 at the shops are due next Monday, July 13th.
Consumers will have a margin until 31 August to make their purchases at more affordable prices, with stores remaining open and Sunday 19 July.
The proposed opening hours for Sunday are from 11:00 to 18:00 or until 20:00 (depending on the area), without being mandatory for all businesses to open.
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When the summer discounts start 2026, Sunday with open stores
Business obligations
During the discount period, undertakings must inform consumers of the previous price in order to know the amount of reduction which must have been available up to 30 days before.
For products placed on the market for a shorter period, the lowest price for the last 10 days shall be taken into account. Registration of a discount rate is not mandatory.
Where more than 60% of the products in a store are available on sale, the percentage must be indicated in the window.
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What consumers should pay attention to
For their part consumers must know and compare the original and final price of a product. not only should they rely on the discount rate, but they should check the final price of a product.
At the same time, businesses must inform consumers of the policy of change and return before the market is completed. For defective products, the consumer is protected by legislation and may request the solutions provided for, such as repair, replacement or refund, as appropriate.
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