The Association of Santorini Hotels (E.X.S.), after its immediate reaction to a promotional video of the international Trivago platform, which had caused reactions as it was considered to have lowered Santorini to other tourist destinations.
The association reacted with a strict letter of protest, raising a question of respect and proper visibility of the island on the international tourist map.
After this intervention, Trivago went on to fold, apologizing and withdrawing the controversial video, while launching processes to restore the climate of cooperation with the Greek side.
E.X.S. reacted instantly, making it clear that the truth, authenticity and respect for the island's tourism industry remain unnegotiable.
The withdrawal of video
Trivago's General Legal Counsel expressed the firm's sincere apology for the discomfort caused. The platform acknowledged that the post message was incorrect and proceeded to remove the controversial video from all official social networking platforms.
Wanting to proceed with practical rehabilitation, Trivago's administration hastily called for a meeting with the Union. Following this, an official teleconference was set for Thursday, July 9, 2026, in which the CEO and Marketing Director of the company, Mrs Jasmine Ezz, and the President of EXS, Mr Antonis Pagonis, will participate.
The purpose of the meeting is to discuss specific ways in which Trivago will contribute positively and effectively to the proper international promotion and promotion of Santorini in the next period.
