Drinking is the first choice in an exit, but many young British people of Gen Z They say «No» and replace it with tea.
In particular, Almost half of Gen Z states that it prefers a cup of tea instead of alcohol to calm his nerves before an important moment, according to an investigation.
What Gen Z's habits research showed
The investigation conducted on behalf of Twinings found that 47% of those aged 18 to 27 stated that tea is their favorite beverage instead of alcohol when prepared for «Scary.» circumstances, almost double that of Baby Boomers, which is 25%. 60% of Gen Z respondents said they are preparing a cup of tea to prepare psychologically for an important event.
Findings reflect an interesting contradiction in Britain's changing relationship with tea. Market research consistently indicates that younger adults drink less traditional black tea than their parents and grandparents, with coffee often becoming the default caffeine beverage. A recent YouGov poll found that only one in ten of Gen Z drank a cup of tea every day, compared to one in three Baby Boomers.
Cafes have been reported in rapid increase in demand for special teas, such as matcha, among younger customers, which suggests that while Gen Z can drink less tea mugs in total, it becomes increasingly selective as to when and why she drinks it.
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According to the investigation, the circumstances that most require «tea preparation» include university exams, important business meetings, driving exams, difficult discussions with the supervisor and even opening the email after returning from the holidays. Others stated that they were preparing tea before attending the finale of a favorite television series, during their move to the office or before going on a run.
As Isabella Ayala Heaton, 25, stated, tea is preferred on a first date. «I always drink a cup of tea before I go out tonight.»The London videowriter said. «It helps me get in the right mood before dating friends or even before a date. I get this energy boost from a caffeine tea, but I still have a clear mind.».
One of her most memorable dates began with an order that caused some surprise. «I ordered a cup of tea in a pub instead of a beer.»He said. «They gave me some strange eyes, but we finally laughed. — And we're still together six months later.».
The value of «ritual»
Research suggests that for many young adults the ritual is almost as important as the beverage itself. Almost a third described tea preparation as a calming process, while one in four considered it to be a form «self-care that does not require much effort». More than one in five stated that they enjoyed the simple, manual act of making tea, for offering them a welcome break from the screens.
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Jill Close, the marketing director of Twinings, said younger consumers do not abandon Britain's most famous beverage, but rediscover it.
«A cup of tea has long been part of family life in the UK»He said. «Younger consumers now adapt it to their own needs. They are not removed from tradition, but adapt it to suit their own routines, preferences and everyday needs».
Brioni Osmond, the company's head of mixing, said that Gen Z contributes to increasing demand for lighter, more targeted teas, as opposed to traditional breakfast coffee.
This change also reflects a wider change in the habits of younger British consumption. Research by organizations, including the Drinkaware charity, have repeatedly found that Gen Z consumes less alcohol than previous generations at the same age, while many report health, fitness and mental well-being as reasons for reducing consumption.
With information from Times
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