The old management model, where the manager was limited to giving orders, is permanently collapsing. As human resources analyst Josh Bersin points out, the time when «The workers produced and the manager just directed» it gives its place in a new, harsh reality: managers who do not produce work themselves are now becoming expendable.
As the wave of redundancies in the technology industry continues and organograms are simplified by removing intermediate hierarchical levels, the leadership of the top companies sends a clear message: «Oversaw your teams, but you must produce yourself.».
Past the role of the director «purely administrative tasks»
In a recent letter, Coinbase CEO Brian Armstrong announced cuts to 14% of the potential, stressing that everyone should now be «first-line production executives». He clarified that groups shrink, often to a single person framed by digital AI tools, and that the role of the Director «purely administrative tasks» It is now in the past.
The megamanagers that should be «their hands get dirty.»
This trend dominates across the Silicon Valley spectrum. Those who are not fired are now called to «their hands get dirty.», oversee more employees and, increasingly, manage digital assistants (AI agents). They have even acquired a new nickname: «megamanagers».
Block's Jack Dorsey turned managers into «combat strains» actively involved in production, while Snap's Evan Spiegel went on to cut 1,000 jobs, turning the company into small, flexible groups enhanced by artificial intelligence.
Similar strategy follows Mark Zuckerberg of Meta and Mike Cannon-Brooks of the Atlasian.
This development makes middle executives the most vulnerable group in a sector undergoing radical restructuring.
According to Professor Richard Lakman, CEOs invest in the high expectations that technology cultivates, convinced it can launch productivity.
The employee is often more informed than his supervisor.
Artificial Intelligence accelerates this transition, offering direct access to knowledge and making the employee often more informed than his supervisor. «Every employee now has a digital assistant. AI may know more than the manager himself.»Bersin warns.
So to remain in place, passive supervision is not enough. It must seek the directly involved in new projects and taking innovative initiatives that he will implement.
As Coinbase executive features, managers should only worry if they do not know how to handle technology or if they lack ideas. Then they have a real problem.
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