The Commission fined EUR 550 million (about $629 million) to AliExpress, the group's e-commerce platform Alibaba, and does not follow European legislation on market rules.
The company of the Alibaba Group accepted the very heavy fine as the Commission considered that has not taken sufficient measures to prevent the sale of illegal, dangerous and counterfeit products on the European market. This is the biggest fine imposed so far within the framework of the European Digital Services Act (DSA), i.e. digital services carrying out relevant checks
The decision is an important economic and regulatory development, as according to Reuters analysis boosts EU pressure on major international e-commerce platforms, especially those operating with low-cost products from China.
This fine is significantly greater than fines imposed so far by the DSA, as the immediate precedent It was imposed on Temu at the end of May and amounted to EUR 200 million, while a fine of EUR 120 million had been imposed on Elon Musk's online X platform in December 2025.
Deadline until October
The Commission has launched in recent years an investigation into AliExpress concerning suspected violations, including transparency of the platform with regard to advertising and recommendations systemsMany of these suspected violations had already been settled in a series of commitments in June 2025.
AliExpress has a deadline until October 20 to prepare a «Action plan» to deal with infringements which lasted at least until June 2025; Otherwise it will face additional sanctions from the EU.
The Commission stated that AliExpress did not properly assess if it had sufficient personnel to effectively assess risks, while overestimating the effectiveness of its system in identifying and removing illegal products.
At the same time, the European regulatory body criticised the company's proposal and advertising systems, arguing that they contributed to the wider spread of illegal products.
The EU accuses AliExpress of relying on a single quantitative indicator for assessing the effectiveness of the content control system, which is the basis for the assessment of the effectiveness of the content control system. not sufficient to prevent the emergence or recurrence of illegal products on the platform, even in similar forms.
The EU Technology Commissioner, Anna Verkunen, stressed that the circulation of dangerous products online is not an inevitable consequence of e-commerce, but a result of insufficient compliance of platforms with their European obligations.
