Lidl managed to bring to the market a product that caused the intense interest of the purchasing public, resulting in the first stocks running out in just a few hours.
The electric bicycle has now left behind her role «alternative» of choice and has now evolved into one of the main means of urban travel, since we see it daily on the streets more and more.
The rise in micro-motility is not accidental as means such as bikes or electric skates combine ease, low cost of use, ecological nature and significant practicality in everyday life of cities, particularly important elements in the current urban transport environment.
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In this environment, a company that always tries to catch the pulse of buyers looking for the economy is the Lidl, which decided to expand its activity in this area, presenting the CRIVIT Classic, an electric bicycle that came to upset the waters of the category.
It is essentially a model it has battery 355 Wh and offers autonomy that can reach up to 70 km, depending on how the rider drives, the terin and the weight of the rider. The electric motor is mounted on the rear wheel, offering a balanced driving experience based on three aid levels.
More specifically, the rider has the Eco mode that offers maximum autonomy, the Tour mode that is the middle choice, as well as the Race option for increased powerAt the same time, there is a Boost function, which offers extra power for about 20 seconds, ideal for startups or uphill points.
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Equipment also includes a 7-speed system from Shimano Tourney and mechanical disc brakes from Tektro, while the total weight reaches 24 kg, with bike to be addressed to riders from approximately 1.60 to 1.90 meters.
The main reason behind his commercial success is his price, which we have anyway linked to Lidl's brand. THECRIVIT Classic was available at around EUR 765, a price that places it significantly below competition, explaining the direct sale on many European markets.
His success is recorded mainly in North and Central countries Europe, where the use of electric bicycles is already particularly widespread and micro-motility is a key part of everyday life.
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At the same time, his rich equipment is an important asset. This bike features built-in lights, mudsuckers, bell, rear rack with click-on system, durable tires with reflective side and front suspension, creating a package that hardly finds an opponent in this price category.
There is also a special socket for fitting type tracker Apple AirTag, a detail that is becoming increasingly important, as the theft of electric bicycles is increasing in many European cities. Finally, one of its strengths is that it is delivered essentially ready for use, without requiring special assembly.
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