Chinese firm Even Realities, based in Shenzhen, accuses Meta of turning users into «Idiots with camera on their face» through her clever glasses. CEO Will Wang argues that Meta subsidizes her Ray-Ban glasses ($300-500) to collect user data. The review comes after a lawsuit in March that accuses Meta of sending sensitive material to a Nairobi company. Even Realities G2 glasses ($600) do not have cameras and collect minimal data. Meta owns 85% of the market that grew 322% in 2025, reaching 8.7 million missions.
Analyticalally:
Meta's smart glasses turn you into «stupid with camera on your face», declares a rapidly growing Chinese competitor promoting an alternative with minimal data collection.
Even Realities, based in Shenzhen, believes that the emerging market of «Smart glasses» close to a turning point where consumers must choose between glasses that collect data on technological platforms and simpler, «most respected» solutions.
The «intervention» Even Realities comes after filing a lawsuit in March, in which it is claimed that Meta sent sensitive material collected from her clever glasses, including clients who have sex and use the toilet, to a data processing company in Nairobi.
«We see a lot of people flocking to our channel saying, "Okay, we prefer not to be stupid with a camera on our face."», said Will Wang, founder and CEO of the company, in an interview with the Financial Times.
The company's smart G2 glasses, worth $600, do not have cameras and collect only the minimum data needed to operate the applications, Wang, a Silicon Valley veteran who worked at Apple Watch, said. For example, their translation software immediately deletes sound data.
Meta's clever Ray-Ban glasses cost $300-500. They have become popular, in particular, with YouTube's vloggers and pranksters thanks to their discretion to record their environment, making them a bright spot for CEO Mark Zuckerberg amid broader struggles with his vision of a metaverse full of avatar.
Wang claimed Meta achieved low prices «Granting» products in order to collect more user data.
«They lose money selling the product. So the only way to make sense to them is [if] they can actually benefit their model [with] data»Wang pointed out.
Wang also said Meta's success pushes the market towards a business model based on data collection. «And before we know it... it will be too late, it will have become the rule.»He said.
«We can identify the movements of an aspiring Chinese competitor when we see them», was Meta's reaction when the statements of the head of Even Realities were published.
In response to the lawsuit, Meta stated that the data collected remains on the devices, unless users choose to share it. Meta shall take measures to filter data and ensure that identification information is not considered.
The field of intelligent artificial intelligence glasses is small, but it grows rapidly. Missions increased by 322% in 2025, reaching 8.7 million, according to the Omdia measurement company. Meta held more than 85% of the market.
Even Even Even Realities targets sales «hundreds of thousands» her elegant black devices this year. Wang said the company hopes to win 20–30% of the global premium market within the next five years.
To achieve this, as Wang said, the company will have to overcome various technical obstacles, such as improving the image quality shown inside the glasses, reducing its micro-LED energy consumption and integrating future chips specially designed for smart headset.
Its main markets are the USA, the Middle East, Japan and Europe. At present, she is not selling her products to China.
Among its sponsors are the Senzen-based Tencent Internet Company, HongShan and the Inovance Industrial Automation Group.
Kiran Ju, a senior Omdia analyst, said Even Realities is distinguished for its focus on western markets and higher prices. Today it owns 6.9% of the premium market segment, he added.
«Recent challenges regarding the privacy of users concerning Meta's clever artificial intelligence glasses will likely have a limited impact on short-term demand, but begin to introduce wider uncertainties in the market», Ju ended up.
