A picturesque farm in Kent installed Wi-Fi signal amplifiers in the fields lavender in order to serve more and more visitors to upload photos to the social media.
Castle Farm opens every year in June and July the 405 acres with lavenders to the audience to take walks, picnics and take pictures in the impressive purple landscape.
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Pictures: The beautiful lavender landscape that attracts visitors from around the world
The farm has evolved into a particularly popular destination for Instagram users and content creators. Lorna Roberts, who manages it along with her brother and parents, said many visitors come exclusively to take pictures, as the farm is less than an hour from downtown London «And it's like you're in another world».
As he said, several visitors protested the lack of signal in the area, which led them to install Wi-Fi amplifiers.
The family has maintained the farm for many decades, since Roberts' great-grandfather settled in the area, bringing with him a herd of cattle from Scotland. 25 years ago they started growing lavender with the aim of producing essential oils to enter the wellness industry. Today they grow about 405 acres of lavender, while only in the picnic area are about 80,000 plants. At the same time, they organize tours and walks.
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Purple fields now attract visitors from around the world, from Australia and Egypt to the Netherlands and Peru. At the entrance the owners have placed a painting where visitors write from where they come from. In fact, in just one day visitors came from 56 different countries.
According to Roberts, however, influencers are now the largest category of visitors. As she reported, when they started cultivation there were neither Instagram nor selfies, while her family had not predicted this development. He added that people from all over the world visit the farm to see the flowered fields in close proximity.
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This year's flowering season is expected to last longer, as due to the frost in mid-May the lavenders were late to bloom. Plants are used both for the production of essential oils and for food and drink products.
Photos: Castle Farm, Kent
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