DENZA, the premium brand of BYD, made its European debut with an event at the Paris Palais Garnier, presenting two models: Z9GT and D9 DM-i. The Z9GT is a shooting brake with three electric engines that accelerates 0-100 km/h in 2.7 seconds, while the D9 DM-i is a seven-seat MPV with an autonomy of up to 950 km. Both support FLASH Charging technology that charges from 10% to 70% in 5 minutes. The brand will initially be launched in Germany, France, Italy, Spain and the United Kingdom, with the aim of covering 30 countries, including Greece, by the end of 2026.
Analyticalally:
With two models, Z9GT and D9 DM-i will make its European debut DENZA, που δεν είναι άλλη από το premium subrand της BYD.
Combining architectural heritage with advanced engineering, DENZA officially announced its entry into markets outside China. An iconic event, held under the gilded ceilings of the historian Palais Garnier in Paris, constituted the setting for the brand's world premiere, presenting a new era of refined electric mobility for Europe's most demanding audience.
Based on philosophy «Technology Drives Elegance», the entry of DENZA marks a significant change in the landscape of European car premium. Inspired by the power of innovation to improve people's everyday life and with an exclusive focus on new energy motion systems (EV and plug-in hybrid DM), DENZA aspires to redefine the concept of premium through technologically advanced features, from charging speeds that break record to the independent direction of the double-engine rear wheels, offering new levels of flexibility.
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DENZA's global course begins with two leading models aimed at different, but equally demanding lifestyles: DENZA Z9GT and DENZA D9.
As a leading shooting brake model, available as both pure electric (EV) and Super Hybrid DM, the Z9GT redefines data in the high performance grand tourers category. It combines the dynamic, aerodynamic silhouette of a sports car with the practical elegance of a station wagon.
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Equipped with three electric engines (tri-motor system), it offers impressive acceleration 0-100 km/h in 2.7 seconds in the electric version and high flexibility. At the same time, thanks to the independent direction of the rear wheels, it can perform advanced maneuvers, such as turning almost on the spot and moving at an angle in narrow spaces.
Its equipment includes advanced technologies in a cabin, such as an impressive 50-inch head-up display, a 17.3 inch central infotainment display that «suspended» in front of the dashboard, as well as two additional 13.2 inch screens – one for the driver's instrument panel and one for passenger entertainment.
The DENZA D9 DM-i introduces a new elegance dimension to the premium class MPV, offering space for seven passengers up to 180 cm high, along with seven 20 inch hand luggage and seven professional backpacks. The DM-i drive system ensures four-wheel drive, electric range up to 210 km and combined autonomy up to 950 km with full charge and full tank, making it the ideal first place choice for both urban travel and long trips.
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The two new models, like all DENZA models, will lead the introduction of FLASH Charging technology into Europe. Powered up to 1,500 kW and based on BYD 2nd generation Blade Battery, FLASH Charging implements the promise «Ready in 5, Full in 9, Cold Add 3» charge from 10% to 70% in just 5 minutes, from 10% to 97% in 9 minutes and, even at temperatures -30°C, from 20% to 97% in just 12 minutes. During the event in Paris, BYD confirmed its plans to develop 6,000 FLASS Charging stations outside China within the next 12 months, of which 3,000 will be in Europe.
The initial presence of DENZA in Europe will start in Germany, France, Italy, Spain and the United Kingdom, with the brand expanding rapidly across the continent, with στόχο την παρουσία της σε τουλάχιστον 30 χώρες έως το τέλος του έτους, μεταξύ των οποίων και η Ελλάδα.
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This network will include more than 150 sales points by the end of 2026. In Latin America, stores are already operating in Brazil and Mexico, enabling the first customers to proceed to orders of the new DENZA models.
